OPPORTUNITIES AND CHALLENGES OF HALAL PRODUCT BUSINESS PASCA COVID- 19 IN INDONESIA

This study aims to examine the halal business opportunities and
challengesinIndonesiapascapandemiCOVID-19.Thisresearchusesdescriptive
qualitative method by using documentation data in the form of books, reports
from official institutions such as BPS, OJK, BI, Ministry of Trade, Kemenpan
and scientific journals. The results of a study of several literatures found that
Indonesia actually has a huge opportunity to become the center of the world’s
halal business. This can be seen from several indicators between the high level
of the Muslim population and the high level of consumption. However, the
attitude of business actors who tend to be unaware, pursue more profits, lack
of government attention, protect business players more than consumers, the
low public response to halal products is a major obstacle. The main solution
is to accelerate the application of the JPH (Halal product guarantee) Law as
a legal umbrella, awareness of entrepreneurs and business people, by making
halal certification a part of excellent service, and community support.